Connect the dots,

design your life with clarity

Why coaching

Because nowadays change is in every breath we take. From jobs, teams and companies changing overnight, to personal relationships; from technological evolution making know-how become obsolete faster than our educational systems are able to cope with, to our inherent need to grow, to find purpose, to be in the world in our unique way. It all calls for changes more than ever before.

And behind every change there is a fear. A fear of being unsuccessful, of not really knowing what we want, of not finding our own path, of not having the resources and skills to cope with, to get out of this as a winner.

But then, as Jacques Salome would say, “behind every fear, there is a wish”.

People come to coaching for lots of different purposes, but all these things are about asking for a pause, a moment and a place to step back and get the bigger picture, connect the dots and regain control – exactly because something is changing, some assumed-to-be constants are actually variables or simply because something does not feel right anymore.

Coaching is a pragmatic and accessible approach, fully equipped for the self-discovery journey. It creates the needed space to discover our own values, strengths and needs, and gives the chance to work on what is limiting us in achieving our goals – whatever these may be.

Because at the end of the day, reaching our career goals, improving our team productivity or discovering what makes us get out of the bed in the morning – they are all related to who and how we choose to be in the world. And this is totally in our power to change.

Coaching & Mentoring services

Personal Development

The bottom line in any change we go through in our lives is the fact that we grow. This requires courage for self discovery, a strong connection to the reality, but also to our creative child within us, whose limitless imagination supports our dreams and our possibilities of changing this reality.

Team leadership

There are several areas in which coaching can help create a positive change: articulating the vision, team motivation, communication and feedback, strategic thinking, emotional intelligence. What kind of leader do you want to be?

Time management

We cannot manage time, just as we cannot manage space; what we can do is decide on what we focus, pragmatically plan what we can achieve, learn from what went wrong and improve. Coaching can support you in finding your own system for handling tasks and priorities, in deciding what is important vs. what is urgent.

About me

I am Ioana Ognibeni (Marinescu) – certified Personal, Leadership & Executive Coach (Kingstown College, Ireland), member of EMCC and experienced IT Product and Project Manager, with over a decade of delivering IT projects and products which are touching the lives of tens of millions of people.

Having successfully delivered several multi-million dollar projects and having led countless teams from all over the world, I am proud and grateful to have worked together with incredibly talented and bright people, from whom I learned and continue to learn every day.

I share my enthusiasm between the IT products and projects of whose success I’ve been a part of, and the coaching topic that I am deeply passionate about, in various approaches and schools of thought. In that respect I have also acquired hundreds of hours of training in Transactional Analysis and in other various psychology topics.

In my personal practice, coaching is all about creating a safe space for reflection and creativity, where the Client feels empowered to connect the dots and to reach more clarity and focus during a change process.

Testimonials

Coaching with Ioana was a bliss, a special moment of coherence, clarity, and energy booster. 

The sessions took place during a peculiar period of my career during an organizational change with lots of potential but also chaotic activities and intense work. 

The impact of the coaching was on two levels. Firstly, on a daily basis, Ioana guided me in creating a method to cope with urgency and with important issues (time management strategies for emails, managing meetings, taking decisions). Ioana is such a dedicated and good listener capable to understand a situation in depth and to design tools and tips with great intelligence and empathy. I still use the tools that we tested in our sessions and they are a basis for any project I am working on, personal or professional.

Secondly, the coaching also focused on the big picture, role definition, establishing a “feuille de route”, building an annual assessment. With the same empathic attention and acute understanding, Ioana accompanied me in putting all these elements on the same page. She helped me taking a distance from my daily work in order to project myself and find meaning and pleasure in my job. Indeed, this coaching was about how to take control in order to create a worth-living experience in my professional journey. Having Ioana in this journey as a coach was an essential and useful delight.” 

Cristina O. – Paris, France


“During the coaching sessions, Ioana guided me to identify better my personal and professional goals and priorities. Positive attitude, clear communication, patience, very knowledgeable –  all these qualities make Ioana the best coach that I worked with. It has been a pleasure to be coached by Ioana and I strongly recommend her to anyone who is looking for professional coaching.

All the coaching sessions have really added value to my life. Thank you for the insightful sessions, Ioana!”

Fani P. – Bucharest, Romania


Ioana is a great coach. I felt very comfortable in our coaching sessions and she created a safe space for me to share.  Returning from travel and been thrown into the chaos of covid-19 , my relationship ending and being unemployed was a lot for me to process. I realised that I needed a coach to move me forward, create objectives and help me to start clearly thinking again. Ioana was this person, she was great.

She listened to everything I said and really kept me focused. She also held me accountable for the goals I set for myself. I made a lot of progress while meeting with her over our sessions. She is non-judgemental and very understanding.

My sessions with Ioana have given me confidence, clarity of the next steps to take and also created me to be motivated again which was hard after the situation I had been through. I am certainly looking towards the future now. She is very professional and it is certainly a relationship I hope to continue with her. I would very highly recommend Ioana.

Kevin R. – Dublin, Ireland